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The people are the platform.

JasonFriedCircle02Flat “I continue to love what you’re doing. Great ideas.” – Jason Fried, Founder & CEO, Basecamp

I’m Ted Pearlman. I’ve loved making introductions for as long as I can remember. At the beginning of 2012, it finally dawned on me that I should try to turn it into a profession. Things worked out better than expected. I was able to build a nice business introducing CEOs to service providers, partners, and new hires.

At the end of 2013, however, I started to wonder why I was succeeding. Did I have some uncanny matchmaking ability? After a few months of pondering it, I realized I didn’t have any particular talent. I’d simply realized, quite unconsciously, that there’s one kind of person that always hits it off with their own type. It was like realizing that the reason your maple syrup is so good is because you make it out of real sugar maple sap. There was nothing sophisticated about it.

What kind of person always hits it off with their own type? Highly empathetic master craftspeople whose mastery comes from an abiding love of the craft. Two people who fit this description always make good friends and collaborators. Put another way, deeply caring, competent and authentic doers always get along. I call these folks Sugarmaples.

As soon as I realized I wasn’t really doing anything but identifying Sugarmaples, I knew I needed to transform what I was doing. I had to stop making individual introductions and instead create a way for Sugarmaples to simply find one another. So, I created what is essentially a club for them. I call it, not surprisingly, Sugarmapl.es. To find out more, check out the FAQ.